Pattern Accelerate25

Role: Art direction

Result: Drove awareness and excitement around Pattern’s annual accelerator conference held in Salt Lake City.

Building the world

Developing branding elements that resonated with Pattern’s global vision and forward-thinking philosophy was integral. We needed to ensure that the visual components of Accelerate25 captured the overall storytelling goal of the brand, and the team approached on a celestial, space-themed identity to bring that to life.

Visualize the setting

Understanding the scale of the event was critical in bringing the branding to life through billboards, stage design, entryways and everything in between. We developed visuals that would bring both excitement and cohesion to a large-scale event that could otherwise become fragmented and unorganized.