http://www.kentarooi.com/home1 daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1649774638568-R1ELAKMGRRALASW169TH/kargo_bmw_header.jpeg Home1 http://www.kentarooi.com/mobile-product-scroll-reactive-explorer daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552945326518-Q4RYDYEMVKIIP1I69YNW/kargo_mobile_adproduct_header.jpg Product Design: Scroll Reactive Explorer - My Role I was tasked to build and bring a new ad product to market. Leveraging learnings about the effectiveness of scroll-reactivity, I brainstormed some ways that we could bring a panoramic image to life by adding information hotspots within an in-article ad unit. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552945326518-Q4RYDYEMVKIIP1I69YNW/kargo_mobile_adproduct_header.jpg Product Design: Scroll Reactive Explorer - My Role I was tasked to build and bring a new ad product to market. Leveraging learnings about the effectiveness of scroll-reactivity, I brainstormed some ways that we could bring a panoramic image to life by adding information hotspots within an in-article ad unit. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552926721351-06TJI57EUTD0S57UVJPD/kargo_chicago_mock.gif Product Design: Scroll Reactive Explorer - Challenge We wanted to eliminate the need for any swipe interactions that would run counter to article scroll. This unit also needed to work for any type of image asset, along with a number of description copy points https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552926713157-RQ53JUBQEJDCC2Z812AA/kargo_swiffer_mock.gif Product Design: Scroll Reactive Explorer - Solution By taking advantage of an image pan triggered by user scroll, we were able to bring images to life. Designed with the purpose to boost engagement and time spent on units, while minimizing any conflicting user interactions. http://www.kentarooi.com/bmw-innovation-campaign daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1649774662399-ANI6V9OGE2C7S287GS5L/kargo_bmw_header.jpeg BMW Innovation https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552928957701-BWXSNP0CTD6D9CED6OEN/kargo_bmw_header.jpg BMW Innovation - My Role Lead interactive designer on BMW's Innovation campaign. Brand was looking to push their latest innovative models through building awareness via videos and model info https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552931857586-9CLAQVTCBPMAF9ET3LYE/kargo_bmw_venti+video.gif BMW Innovation https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552931863878-XXTH8Y1991W90QLL8HHO/kargo_bmw_venti+flip.gif BMW Innovation - Solution Series of inarticle ads that featured three different BMW models (i3, i8 and 530e). Presenting the content in different formats such as a flippable panel, video canvas, and information carousel, the campaign was able to push engagement rates and ultimately a successful campaign. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552931880100-MMVLSXLPGMJUTIBUZEBF/kargo_bmw_viewstream_mock.gif BMW Innovation http://www.kentarooi.com/diamond-producers-association-campaign daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1649774714462-5JJS1855BDAOAMPK2WBF/kargo_dpa_header.jpeg Diamond Producer's Association Campaign https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552933312247-JGX0QVYXTX97HYZHWV3A/kargo_dpa_header.jpg Diamond Producer's Association Campaign - My Role Lead interactive designer from Kargo collaborating with the brand team, creative agency and media agency to determine ad units that would best accomplish their goal of building awareness. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552936899985-WZD5L4SR2X6CE0LRFPED/kargo_dpa_keyart_1.gif Diamond Producer's Association Campaign https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552936900806-4B4B3NOV6S156H8CPEST/kargo_dpa_keyart_2.gif Diamond Producer's Association Campaign - Background The Diamond Producer's Association was created to maintain and enhance consumer demand for, and confidence in diamonds. This was the first time the brand was working with Kargo, so I led the design-aspect of their onboarding to Kargo's ad product suite and what products would be best suited for their business needs. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552936896068-8F242HQBS0E0V9VM4DYK/kargo_dpa_keyart_3.gif Diamond Producer's Association Campaign - Solution With a rich imagery repository and the need to drive awareness, we landed on several iterations of in-article units that would react upon user scroll. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552936896304-UCHQ0CYRAQICKPQWDR7Z/kargo_dpa_spotlight.gif Diamond Producer's Association Campaign http://www.kentarooi.com/in-feed-selector daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1586961255749-AUPOQTBR99RQM3HAUHVS/header-product-explorer.jpg Product Design: In-Feed Selector https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1586961255749-AUPOQTBR99RQM3HAUHVS/header-product-explorer.jpg Product Design: In-Feed Selector https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1586962291331-X43BDM16OGNWIYA2O102/header-product-explorer.jpg Product Design: In-Feed Selector - My Role I was tasked to improve performance on an existing in-feed carousel product. Through user research and testing, I quickly realized that we needed to rethink the context in which users are presented with this ad product. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1586962846945-DYG2IHZX1SC2BFVV8EY0/infeed-explorer-sketch.jpg Product Design: In-Feed Selector - Challenge Within an in-feed environment, users are defaulting to an up/down scroll movement to navigate the article page. Introducing a different directional movement in left/right scroll, would run perpendicular (no pun intended) to what users would be used to. Through different iterations, we settling on a much simpler user interaction of “tap” to navigate between different products. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1586963679773-3L41U57PTDOZFP05C8FU/infeed-explorer-troeg.gif Product Design: In-Feed Selector - Solution I ensured all selectable options were in frame at all times and easily accessible by a single tap. Users would navigate to a new “page” when selected while keeping the ad experience contained within the ad unit. Interaction details such as a quick “tapped” state on each selected circle right before it transitions guided an intuitive user flow. http://www.kentarooi.com/uiuxdesign-join-the-pact-website daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1588693338623-9O7FNGYCAUY5EFQ50SKE/desktop-homepage-min.jpg UI/UX Design: Join The Pact Website https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1588693381992-Z794C781168841J4YFJD/desktop-homepage-min.jpg UI/UX Design: Join The Pact Website - The Brief Our spirits client tasked us to design and launch a microsite aimed at preventing drunk driving through procurement of online pledges and mobilization of an ongoing movement. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1588695341498-DMUKK2AUGZXE6C2BDX89/1-mobile-signup-min.jpg UI/UX Design: Join The Pact Website - The Challenge I realized that having users feel connected to other people who were pledging for the same cause would be a stronger incentive. A live ticker of the number of people who have already pledged to not drink and drive would give urgency to the mission. As for the pledge process, a simple form for their name and country would allow users to sign up in a seamless manner. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1588693553451-54SW4JDHM9RT12X6U4X0/2-mobile-map-min.jpg UI/UX Design: Join The Pact Website - Solution Keeping the site experience single-minded was the key driver through the design process. Ensuring that users understood that signing the pledge was impactful, but also easy, was key to driving such high conversions. I also included a live global map of conversions per country as a way to supplement the ticker count and visualize the scale of the movement. http://www.kentarooi.com/mobile-ad-campaign-showtime-dexter daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1649998172093-AOW65RSSR0VNHS9CQBAS/header-mobile-showtime.jpg Mobile Ad Campaign: Showtime Dexter https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1649998063774-GB263KUQ3ZB7YGU660SM/image-asset.jpeg Mobile Ad Campaign: Showtime Dexter - My Role As lead creative director, my team was tasked to build awareness and excitement for the return of Dexter to Showtime. Pairing an interactive experience with artwork from the show was critical in the success of this campaign. https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1649998220212-84WDBO8A4X8XF80M49E1/mobile-showtime-dexter.gif Mobile Ad Campaign: Showtime Dexter - Solution We built several different mobile ad units from concept to final product to produce a truly robust campaign. Our Scrub unit in particular was successful in driving high engagement rates (6.75%) and above benchmark video complete rates. http://www.kentarooi.com/work daily 1.0 2025-11-26 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738479768778-EH3RGRW0MUUSO08S2BZ1/bontan-header-img%402x.jpg Work https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738480134617-ASYAF1JUX10WPFX5484D/showtime-header-img%402x.jpg Work https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738480561359-KQFWJ7YGPNEF1GG158DF/legodreamzz-header-img%402x.jpg Work https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1739499093365-GF3L96ZF0UIDKFWI6JXC/ko-portfolio-header-img-bmw.jpg Work https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1739929061869-2NWUA9AX2G6KRORMZRWG/product-scrolly-header-img%402x.jpg Work https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1739929098110-OF319FQINA25V27X1I3V/product-selector-header-img%402x.jpg Work https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/707839d8-6d4e-4aa6-80fb-a9448bdf82d1/pattern-header-img.jpg Work http://www.kentarooi.com/event-calendar-artesia daily 0.75 2025-05-09 http://www.kentarooi.com/event-calendar-artesia/2016/5/13/lorem-ipsum-1-tywmc monthly 0.5 2016-08-26 http://www.kentarooi.com/about daily 0.75 2019-03-11 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1492536920634-PA6Q4YFKNDX2LJQ130T1/kentaro About Kentaro http://www.kentarooi.com/contact daily 0.75 2016-09-22 http://www.kentarooi.com/about-1 daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1552945463211-6VWBEZBUVQENDR18DR72/kentaro_pic.jpg About http://www.kentarooi.com/contact-1 daily 0.75 2019-03-15 http://www.kentarooi.com/home-ready daily 0.75 2025-02-02 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/ff8736df-5c0b-438f-82d3-305d5f4eae72/ko-profile.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kentarooi.com/mobile daily 0.75 2025-02-02 http://www.kentarooi.com/about-me daily 0.75 2025-02-14 https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475912740-RQ0QK9JUK08N8QEV3H8A/ko-about-1.JPG About https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475912888-KZS2KIS04Z4CQQ39MIH8/ko-about-2.JPG About https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475914057-1YG8ZQ04MQKIGR8SKCD9/ko-about-3.JPG About https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475914375-YSKDU5A383C5111CYTD5/ko-about-4.JPG About https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475915472-5LJKOABHCC4SA2BNTP1H/ko-about-5.JPG About https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475915654-2D77HW7G7F08HSP682AO/ko-about-6.JPG About https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475916812-B08MVT63B8AIV6GSGBHA/ko-about-7.JPG About https://images.squarespace-cdn.com/content/v1/570416fc62cd945b6cef31bc/1738475917245-76O9CZE0PRR7SIJ4ZTIP/ko-about-8.JPG About https://images.squarespace-cdn.com/content/v1/57338c9c04426238cff162e3/1463508935827-CIYROC4NTX1KPYV7BK8U/Aro+Ha_0986.jpg About