Product Design: Scroll Reactive Explorer

I was tasked to build and bring a new ad product to market. Leveraging learnings about the effectiveness of scroll-reactivity, I brainstormed some ways that we could bring a panoramic image to life by adding information hotspots within an in-article ad unit.

We wanted to eliminate the need for any swipe interactions that would run counter to article scroll. This unit also needed to work for any type of image asset, along with a number of description copy points

By taking advantage of an image pan triggered by user scroll, we were able to bring images to life. Designed with the purpose to boost engagement and time spent on units, while minimizing any conflicting user interactions.