Product Design: In-Feed Selector

I was tasked to improve performance on an existing in-feed carousel product. Through user research and testing, I quickly realized that we needed to rethink the context in which users are presented with this ad product.

Within an in-feed environment, users are defaulting to an up/down scroll movement to navigate the article page. Introducing a different directional movement in left/right scroll, would run perpendicular (no pun intended) to what users would be used to.

Through different iterations, we settling on a much simpler user interaction of “tap” to navigate between different products.

I ensured all selectable options were in frame at all times and easily accessible by a single tap. Users would navigate to a new “page” when selected while keeping the ad experience contained within the ad unit.

Interaction details such as a quick “tapped” state on each selected circle right before it transitions guided an intuitive user flow.