Mobile Ad Campaign: Showtime Dexter

As lead creative director, my team was tasked to build awareness and excitement for the return of Dexter to Showtime. Pairing an interactive experience with artwork from the show was critical in the success of this campaign.

We built several different mobile ad units from concept to final product to produce a truly robust campaign. Our Scrub unit in particular was successful in driving high engagement rates (6.75%) and above benchmark video complete rates.