Diamond Producer's Association Campaign

Lead interactive designer from Kargo collaborating with the brand team, creative agency and media agency to determine ad units that would best accomplish their goal of building awareness.

The Diamond Producer's Association was created to maintain and enhance consumer demand for, and confidence in diamonds. This was the first time the brand was working with Kargo, so I led the design-aspect of their onboarding to Kargo's ad product suite and what products would be best suited for their business needs.

With a rich imagery repository and the need to drive awareness, we landed on several iterations of in-article units that would react upon user scroll.